Build Your New Home:
Assembly instructions can be tricky for brands and consumers alike. Brands fear high product return rates and negative reviews, whereas consumers worry about not being able to assemble their cabinets, beds, tables, cupboards or other furniture.
At Impala, we have developed a stringent process that which ensures that that assembly instructions are well structured, verified (FFU: Fitness For Use) and easy to follow for first-time users.
1. STUDYING THE PRODUCT
For every assembly manual, we require a sample so that we can fully understand the assembly process and identify risks.
2. UNDERSTANDING SETUP CHALLENGES
This is about identifying what we call a ‘point of frustration’ - the step where users are most likely to fail and as a result may return the product as a result. Being specific, clear, and adding callouts where needed, helps create a more seamless and effortless customer experience and to prevent product returns.
3. DRIVING SIMPLICITY
More words don’t always help more! In many cases, being concise and using self-explanatory illustrations and pictograms is are most effective.
4. FITNESS FOR USE (FFU) TESTING
To In order to bulletproof assembly instructions, we ask people unfamiliar with the respective products to assemble them and collect first-time user feedback.
No Negative Reviews
We have a track record of zero negative end user product reviews related to assembly instructions content or quality.
Focus on compliance
Using the correct safety warnings is critical to reducing the legal exposure of your business. Our experts will be happy to guide you on the appropriate energy and warning messaging, and labelling.
Nothing upsets customers like unclear or incomplete assembly instructions. We are here to help delight your customers, reduce product return rates and ultimately grow your business.