Amazon Listing Optimisation Services

Amazon Listing Optimisation Services

Copywriting, image and infographic creation and Amazon marketplace localisation services.

Copywriting, image and infographic creation and Amazon marketplace localisation services.

To help your business grow sales on Amazon, we utilise a 3-pronged approach to Amazon listings and product detail pages optimisation: We conduct extensive keyword research to write product copy that gets favoured by the Amazon search algorithm and enables your listing to rank fast. As a second step we review existing product reviews and FAQs of your listing and competitors' listings. By doing so we understand consumer considerations, pain-points and important product differentiators (reasons to purchase). For most of our clients we also liaise directly with their factories or suppliers to extract product information that are currently missing in exiting product descriptions. Due to our expertise in technical writing and content optimisation for Amazon we are familiar with a broad range of technical products and can quickly pinpoint which information need to be added to your listings to convince and convert more customers.

The Impala advantage

Holistic approach to copy and visual optimisation
Expertise
Expertise

Our team of in-house copywriting specialists focusses exclusively on eCommerce copy. By systematically analysing ranking opportunities for your listings, we write product titles, bulletpoint copy and Amazon A+ content that increases click-through-rates to your product detail pages and get you more conversions.

Our design team works hand-in-hand with the content team and injects critical product information into infographics and product images that leave no questions unanswered that a potential customer may have. We help you convey your brand value proposition through consistent and clear text placements in images.

Technical copywriting specialists
Global Footprint
Global Footprint

Writing compelling and intuitive to understand product  copy is our bread and butter. Our expert copywriters can draw on years of experience working with leading retailers across Europe and North America. When writing Amazon listing copy we leverage this expertise to quickly zero in on technical details and features. Is a customer likely going to use a product indoors or outdoors?

If a product is used outdoors, then based on the materials used, is the product resistant to exposure to sunlight, rain and snow?Understanding which product details matter and including them in the listing copy is not only important to generate more sales, but it is equally effective in reducing return rates. Customers who know exactly what they will be receiving are less likely to return products.

Connected to your manufacturing base
Client Impact
Client Impact
1200+

Obtaining accurate product information in a timely is a significant challenge for many brand team. Supplier bases are often located in the Greater China region and retrieving detailed product specifications is often a cumbersome back-and-forth process.

Our strong presence in Hong Kong and Mainland China enables us to cut through the clutter: we operate in the same timezone and we speak the same language. By managing content optimisation end-to-end we will help reduce the burden on your team and allow you to focus efforts on other high value-activities.

The Impala advantage

Holistic approach to copy and visual optimisation
Holistic approach to copy and visual optimisation

Our team of in-house copywriting specialists focusses exclusively on eCommerce copy. By systematically analysing ranking opportunities for your listings, we write product titles, bulletpoint copy and Amazon A+ content that increases click-through-rates to your product detail pages and get you more conversions.

Our design team works hand-in-hand with the content team and injects critical product information into infographics and product images that leave no questions unanswered that a potential customer may have. We help you convey your brand value proposition through consistent and clear text placements in images.

Technical copywriting specialists
Technical copywriting specialists

Writing compelling and intuitive to understand product  copy is our bread and butter. Our expert copywriters can draw on years of experience working with leading retailers across Europe and North America. When writing Amazon listing copy we leverage this expertise to quickly zero in on technical details and features. Is a customer likely going to use a product indoors or outdoors?

If a product is used outdoors, then based on the materials used, is the product resistant to exposure to sunlight, rain and snow?Understanding which product details matter and including them in the listing copy is not only important to generate more sales, but it is equally effective in reducing return rates. Customers who know exactly what they will be receiving are less likely to return products.

Connected to your manufacturing base
Connected to your manufacturing base

Obtaining accurate product information in a timely is a significant challenge for many brand team. Supplier bases are often located in the Greater China region and retrieving detailed product specifications is often a cumbersome back-and-forth process.

Our strong presence in Hong Kong and Mainland China enables us to cut through the clutter: we operate in the same timezone and we speak the same language. By managing content optimisation end-to-end we will help reduce the burden on your team and allow you to focus efforts on other high value-activities.

Our Global Partners

Our global clients

Why work with us?

Why work with us?

Effective user guides are accurate, intuitive and compliant.

Working for Amazon on the Amazon Basics brand
We are proud to be trusted by leading consumer brands to optimise Amazon product listings. We are also working with Amazon teams to optimise product listings for the Amazon Basics brand across multiple Amazon marketplaces.
Multi-marketplace execution
Most of our clients operate on Amazon marketplaces across several countries. Our turnkey listing localisation approach is based on master copy templates that get localised to be used on other marketplaces. This approach goes beyond standard translations and copy adjustments are integrated in order to ensure a high degree of relevance to local readers, as well optimising texts for local language keywords and search terms.
Proven results
Get in touch with us to learn how our systematic and replicable approach has helped other brands grow and how it can also propel your business to new heights.

Why work with us?

Effective user guides are accurate, intuitive and compliant.

Working for Amazon on the Amazon Basics brand
We are proud to be trusted by leading consumer brands to optimise Amazon product listings. We are also working with Amazon teams to optimise product listings for the Amazon Basics brand across multiple Amazon marketplaces.
Multi-marketplace execution
Most of our clients operate on Amazon marketplaces across several countries. Our turnkey listing localisation approach is based on master copy templates that get localised to be used on other marketplaces. This approach goes beyond standard translations and copy adjustments are integrated in order to ensure a high degree of relevance to local readers, as well optimising texts for local language keywords and search terms.
Proven results
Get in touch with us to learn how our systematic and replicable approach has helped other brands grow and how it can also propel your business to new heights.

Ready to get ahead? Contact us.

Want to discuss how we can help to make your user manuals compliant and user friendly?

Ready to get ahead? Contact us.

Submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Ready to get ahead? Contact us.

Want to discuss how we can help to make your user manuals compliant and user friendly? Get in touch today!

Submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Looking for other services?

Assembly instructions
Learn how we develop assembly instructions that create friction free user experiences.
READ MORE >>
Quick start guides
Empowering first-time users to set up or install technical products.
READ MORE >>
3D instruction manuals
Reduce user inquiries by creating clear and concise 3D instruction manuals.
READ MORE >>
Architecture
We offer a wide range of lamps and lighting 3D images. Optionally these can also be integrated into other 3D images, such as virtual room images.
READ MORE >>
Translations
Leverage our in-house translator team to launch your product in multiple markets.
READ MORE >>